BOOKS AMEYA

The Start-Up Code is the Bible for every aspiring start up in India and overseas

The Start-Up Code | Mukesh Bansal

Synopsis: Seasoned entrepreneur and investor Mukesh Bansal delivers a masterclass on the art of building successful start-ups. Building a start-up from scratch is a risky business, with a very high chance of failure. However, it is also one of the most rewarding life experiences, with an incredibly high learning curve. Mukesh Bansal draws on over Read more…

Failing to Succeed The Story of India's First E-Commerce, by K. Vaitheeswaran

Failing to Succeed: The Story of India’s First E-Commerce Company

Synopsis: It is 1999. Few Indians have an Internet connection, and the ones who do barely know what high-speed Internet is like. Transacting online is, of course, still a far-fetched dream. Much work was yet to be done to usher in the Internet Age when K. Vaitheeswaran co-founded India’s first e-commerce company. Back then, survival Read more…