BOOKS AMEYA

Let’s Talk Mutual Funds | Monika Halan

Synopsis: Let’s talk mutual funds, which have emerged as Indians’ preferred investment option over the last couple of decades. After all, they offer not just liquidity and the ease of entry and exit, but also potentially higher returns. Needless to say, this makes mutual funds a natural choice over traditional investment options like gold, real Read more…

The Freedom Manifesto by Karan Bajaj

The Freedom Manifesto | Business | Karan Bajaj

Synopsis: ‘First, sit in a quiet place. Now, close your eyes and visualize your ideal life ten years from now. Don’t worry, this isn’t a wishful exercise to manifest your dreams. Instead, we’re taking the first practical step to articulate your deepest, most personal goals. The hard work required to achieve your goals will come Read more…

Pitch Perfect: How to Create a Brand People Cannot Stop Talking About by Srimoyi Bhattacharya

Pitch Perfect | Business & Marketing | Srimoyi Bhattacharya

Synopsis: What is our default response to when we hear about an interesting person or brand? That’s right, you Google them, and check out their social media handles and website! Even in the twenty-first century, it is storytelling that draws us in. What locks us down are the stories being told about those brands. In Read more…

Money Wise: Timeless Lessons on Building Wealth | Deepak Shenoy

Synopsis: Wealth is not just about the number of zeroes in your net worth, but about having enough to lead a constraint-free life. And Deep Shenoy’s Money Wise may just be the book you need to master this art. Free of jargon and technical terminology, the book is a step-by-step guide on how to become Read more…

Failing to Succeed The Story of India's First E-Commerce, by K. Vaitheeswaran

Failing to Succeed: The Story of India’s First E-Commerce Company

Synopsis: It is 1999. Few Indians have an Internet connection, and the ones who do barely know what high-speed Internet is like. Transacting online is, of course, still a far-fetched dream. Much work was yet to be done to usher in the Internet Age when K. Vaitheeswaran co-founded India’s first e-commerce company. Back then, survival Read more…